Matt Ward’s new e book The High-Five Effect is a groundbreaking enterprise book with a purpose to specially be welcomed via seasoned commercial enterprise proprietors who are still operating from a startup mentality.
Matt starts offevolved by discussing the specific stages of a business owner’s existence: survival level, safety level, discovery stage, and appreciate stage. He clarifies the way to determine what degree you are in and then a way to flow into the subsequent stage. As an proprietor of numerous agencies himself over the past couple of decades, he knows these stages thoroughly. He is familiar with that once we first pass into business, we are so determined that we are able to say sure to any purchaser and do just about whatever to preserve their enterprise. He is aware how this willpower leads to operating lengthy hours, giving up time with circle of relatives and pals, losing sleep, and in the long run, having our passion and pleasure for our business decline.
Instead, for Matt, being in commercial enterprise should be approximately experiencing joy. The ebook’s identify displays that his best desire is to experience such a level of pleasure in his business and in his commercial enterprise relationships that he’ll need to be excessive-fiving his clients. But to obtain that intention, a commercial enterprise proprietor has to shift from being within the survival degree to the respect degree in which they learn how to recognize themselves. They ought to come to the equal consciousness that Jason Cutter, business owner and writer of the e-book’s foreword, came to. Jason states:
“Over the final two years, I have found out two matters: 1) I recognise I can offer huge cost to my patron’s commercial enterprise, and when I do my job successfully, I ought to get compensated well for it; and a pair of) Life is simply too short to do stuff you hate. And existence will feel actually long and painful if you have to do commercial enterprise with people you do not like.”
Matt wrote this book to assist small business proprietors have such realizations after which flow from a enterprise that creates tension and controls them to a greater satisfying business that consists of greater joy.
Finding that pleasure calls for operating thru 5 phases. Matt devotes a section of the book to each segment: assess, cost, identify, toughen, and interact. I might not speak they all right here, however they start with assessing where your business is presently so that you can decide in which you want to head. By operating our way via these levels, we are able to find greater time and freedom, earn more money doing what we do pleasant, experience pleasure in what we’re doing, and create relationships with the types of customers we enjoy doing commercial enterprise with.
Personally, I felt the dialogue approximately locating the right customers was on my own well worth my time investment in this e book. Matt defines the different kinds of clients, the warning signs of horrific customers, inclusive of noticeably but wisely the importance of paying attention to your intuition and intestine, the way to have tough conversations with customers which can help them turn out to be better clients, and a way to value your self and your services in order that others will fee you and you may observe your pleasure and no longer just the money.